A comprehensive approach to GenAI transformation

We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through execution and change management.

Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models, agentic AI options and technology vendors, while ensuring a smooth transition with cultural and technical training.

Let us guide your GenAI journey to lasting business success.

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Our approach

With more than 40 years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.

Our Services

Our impact

80%+

adoption rate of GenAI initiatives

80%

positive feedback

320%

ROI in Copilot adoption programs

There should be no GenAI strategy separate from a business strategy. The goal shouldn’t be just to have these strategies in place but also to understand how they combine within the organization and to have the right culture to solve your business challenges in the best way possible.

David Pereira
Chief GenAI Officer, Europe and Latin America
NTT DATA

Case studies

Industry recognition

Our partners

NTT DATA has a robust, two-pronged partnership strategy for generative AI. We leverage our expertise and strong relationships with hyperscalers to quickly build and execute solutions. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.

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Resource library

Explore our latest research, insights, guides and news on the most crucial topics in GenAI.